Recently I visited my cell phone company. I wanted to review my cell plan and change a few options. When I entered into the store I was greeted by an employee who really wasn\’t interested in my needs or anything else that might be going on in the store. I quickly decided that this visit wasn\’t going to satisfy my needs and neither was this company. I paid the penalty to get out of my contract, and left. I ended up in a competitive cell phone store, was greeted very well, and my needs were not only met, but happily exceeded, for less money!
Now I\’m not writing this story to complain to you about the poor service I received from the first company. You have enough of your own, bad service stories, I\’m sure.
But are you unknowingly greeting your visitors to your website in the same fashion?
Think about this…
You\’ve optimized your website for an important search term to your business. Let\’s use the overused example; \”dog beds\”.
So you\’ve done a good job in optimizing the website and Google is rewarding you by sending visitors to your site.
Let\’s pretend to be your visitor…
You\’ve got a new puppy and you need a dog bed. The first place you look is Google and you find a local pet store listing.
So you quickly click on the pet store listing and enter into the pet store website.
What\’s the first thin you see?
Do you as a potential customer immediately feel welcome? See what you want? Feel comfortable about doing business with this company?
So what is your website doing to your visitors?
Does each page on your website talk about YOU and how great YOUR company is?
Or does it pay more attention to the customer and their needs?
Is your website displaying a static billboard style webpage or does it reach out by displaying your personality?
Are you, or your staff, on your website in a picture or video?
Take an objective view of your website and ask yourself these questions.
Many small business people hide behind their website talking about how great the company is, and why the products are the best in the world.
Listen carefully! They don\’t care! They only care about their needs, not how wonderful you are regardless if you\’re the best that\’s ever been.
Your visitor\’s only concern is finding what they need from a company they feel comfortable with.
The fact is that most people are using the internet to search for things they want and need. But they still want to purchase from people they trust and feel comfortable with. If you can provide what they\’re looking for, and give them a feeling of comfort, you\’re much closer to getting a new customer than your competitor is.
Here are some quick tips:
If you want to be found in Google you must SEO your website for local searches.
Make your website highly relevant to the search terms you optimize for.
Talk about your visitor\’s needs, and how you can help them. Not YOU!
Be visible! Use pictures and videos of you and your staff, your store, and anything else that will help your visitor begin to create a feeling of comfort and trust.
Make sure that your customer can find a real person to contact not info@yourcompany.com
Check out these examples;
1. \”Please contact info@dogbeds.com for customer support.\”
2. \”Do you have special needs?\” \”Send me a note with any questions; fred@dogbeds.com\”.
If you were a customer, which of the above would you prefer?
Do this stuff and you\’ll be amazed at the response you get from new customers.
I truly hope that your business will improve through the use of these web design tips.
Looking to find the best deal on web design, then visit Murray\’s site to find the best advice on website designer for you.
Visit Easy Directory Submissions for all of your Link Building Service needs.