SEO Marketing Mastery

If you don’t have a business website then, most likely you are losing business to those companies that do have one. About 70% of the US population uses the Internet and the vast majority of those users have either purchased something online or have stated in polls they would be willing to make a purchase online. So unless your business owns a website then you are closing the door to your business to all but the most local of these people.

So why wouldn’t you want to own a website for your business? I have lost count of the number of business owners who say they don’t want a website because they never use the Internet. Well guess what? The website is there for others to find out about your business and services. You already know what you do, so what does it matter if you use the Internet or not? You are not going to be visiting your website to find out what you already know about yourself. Another objection we come up against is cost? These days you can get yourself online for about $10 a month, and you can use a simple website builder (supplied by most hosting companies) to create a half decent website. Of course as a web designer myself I would advocate using a professional company such as ours in order to get a professional web presence. But if your budget precludes this then take a cheaper option and get your business online. You know the old saying ‘out of site, out of mind’….well this really applies to your company if you don’t have a website.

So now we have got the negatives of owning a business website out of the way, let’s discuss why you should have a website. A lot of businesses have no desire to market outside of their local area, and therefore feel that owning a website that attracts people that they would never sell to would be a waste of time and money. Not true! A website isn’t just used to sell a product and/or service. These days a website also legitimizes a company. Most people when they are considering buying from a company for the first reach for the Internet. This is the place they start their research. If your business doesn’t have a website and your competitors do, then guess what? You may have just pushed this prospective customer into the hands of a competitor.

One of the main benefits of the Internet is that it opens up your business across state and international lines, if you so wish. Having a professional looking website and optimizing it correctly could mean that you are attracting potential customers from all over the country, and/or all over the world. Using services such as Google’s AdWords, or Facebook’s paid ads, means you are able to select where your ads are being shown. One click and a potential client in Germany, Spain or from anywhere in the world could be paying your website a visit.

When you are doing looking for details of a business do you dig out your copy of the Yellow Pages, or, like most people, do you go to Yahoo or Google and type in the company details in the search engine? A poll showed that 67% of people do the latter. I am not saying that Yellow Pages is dead. That is not the case at all, especially if you are purely targeting a more local market. But it is suffice to say that even Yellow Pages has acknowledge the power of the Internet by turning their hard copy directories into electronic copies and placing them on the Internet.

As time goes by, technology evolves and usually things get smaller and smaller. Well these days people have the ability to carry the whole Internet in their pocket. Products like the iPhone and other 3G cell phones means people are able to search the Internet pretty much wherever they are. So if I land in Alburquerque and find that the airline has lost my luggage then I am going online to find details of the nearest clothes store so I can replace the bare essentials quickly. If I can’t find your store online then the only way I am going to be shopping there is if I drive by the front doors. You get the picture I am sure.

If you want to be successful in business you need to be proactive. This means marketing. You want to bring people to your company and not necessarily wait for them to drop by. A lot of companies also use their websites to build up their opt in customer (or prospective customer) lists. Adding a simple form will let visitors add their contact details so they can be kept informed about your company and special offers you may have in the future. Of course you could go and buy these opt-in lists from specialist companies, but you can be guaranteed that the contact details of people on those lists will not be as reliable as the list you build up directly from your own website.

So owning a website is tantamount to opening the doors to your business 24 hours a day, 7 days a week. Remember if your store is closed then the likelihood is that customers will go looking for a store that is open. So do yourself, and your business, a big favor and get a website today if you don’t already own one.

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