In regards to marketing a website, one of the first stops for many webmasters are web directories. While there’s a mixed viewpoint on the value of web directories, as compared with more respected article directories, there has been an explosion of web directory networks lately. It is most of these directory networks that I will address in this article.
If we take note of Google, which to be honest we ought to, then we all know excellent quality is the key to being successful. How do we know this? Well, Matt Cutts said it naturally! Seriously, Matt Cutts is absolutely correct. What’s more effective, submitting to 1,000 free directories that are hosted on on a single network and are also interlinked or publishing to a single quality directory? I would personally dedicate my time submitting to a sole quality web directory any day of the year.
Owning a link directory is no small task. The amount of energy that is put into a directory determines its quality. If it has below average editorial requirements, quality is thrown out the window and that directory will become nothing more then a link farm.
A good number of website directory networks reside on the same server, which can be already shared with hundreds or thousands of other internet sites. Once these directory networks get big, and get some traffic from the numerous free directory lists, the hosting server can slow to a turtles pace. This isn’t good for anyone, specifically the blameless folks that have been hosting on that server.
Many of the web directory networks functioning nowadays are set to auto accept all submissions. By producing a cron job at a chosen time of day, all listings are instantly approved. Editors have been been replaced by computer code that opens up the floodgates to everyone. Categories quickly become cluttered with unrelated listings and unwanted listings find their way inside the directory as well.
So the question begs, why would people create such networks? The vast majority of the directory networks out there have strategically positioned advertisements. You know, the ads almost on top of the submit button. If someone mistakenly clicks on the advertisement then presto, the directory owner gets paid. Multiply this by hundreds or even thousands of directories, and you have a large number of clicks. The main problem is that the bounce rate for these clicks are almost definitely high, and many of these directory owners are the same individuals screaming they happen to be smart priced by an ad network.
Usually speaking, the value of directory networks is brief for its owner. Traffic is received from being listed in a free directory list, but as soon as that directory is no longer brand new, the traffic it receives decreases to just a trickle. This is the key reason why directory network operators are compelled to establish even more directories. They require that constant supply of page views to yield the ad earnings they seek.
The bottom line is that I have seen very few web directory networks that exist more then their first year. These web directory networks commonly close when their owner figures out that there is very small profit growth, but an everlasting cycle of time consuming work. As entrepreneurs, we only have a limited amount of time. Can submitting to directory networks aid us in our internet marketing endeavors or are we better looking for the true gems which may still be in the rough? After seeing so many web directory networks fall, it is my opinion that website owners may be best served by submitting to good quality article and web directories instead.
Valerie Anna is a web directory editor and works hard to provide descriptive reviews that best represent each listing and is of value to readers. Along with being a directory editor, she also manages several web directory lists.
Visit Easy Directory Submissions for all of your Link Building Service needs.
The Definitive Link Building Strategy
Tuesday, February 16th, 2010Link Building is the most important factor for getting higher rankings on search engines and gaining adequate website popularity. A variety of methods and sources are used for building links for website. Every website owner wishes to have high rankings on search engines and exceeding traffic on the website pages.
Link Building is the backbone of Search Engine Optimization (SEO) and the qualitative links give many positive impacts on the website, including the increase in Page Rank (PR), long term high Search Engine Rankings, increased web popularity, web traffic and much more. Link Building is the most important factor for getting high ranks on search engines and gaining adequate website popularity. It is the process of getting top positions on search engines by searching for theme based and relevant websites and getting your website link placed on those websites.
Persuading other web sites to link to your own could be one of the cleverest pieces of marketing you do – it\’s low cost, highly effective at driving traffic and it can have a dramatic effect on your search engine ranking. Links are one of the most popular ways for people to find new sites and so the more quality sites that link to you the better.
There are lots of little ways you can check to see if your keyword optimization efforts are paying off for your Web site. You\’ll know you\’re achieving search engine optimization when your traffic increases, when you enter the keywords you\’re using into a search engine and actually find your own site. There are plenty of tools that will help you check this or that, so you can fine-tune your site\’s SEO.
Google search engine ranking factors are among the most important items to check in any SEO work. This will ensure that the strategies formulated are effective, current and optimal for the best search engine ranking results. Every search engine optimization analysis examines the website\’s performance against these important ranking factors.
The conversion rate is the most important web metric in a commercial website. Conversions lead to sales, and sales leads to profits; this is why a good conversion rate is essential for long term business success. Yet this important web metric is often the hardest to figure out. SEO companies often ignore it, and leave it to the website owner to determine. This is not good, because SEO should not only be about increasing traffic from rankings; instead, a good SEO should also pay attention to the conversion rate.
A third method for link building is to expand the leverage of putting your articles in the top directories. The goal is to get your articles placed on relevant sites that are trusted by Google. By finding sites that have republished your articles from the directory you can contact those websites and offer them more original articles.
Many websites are in constant need of new original content. The operative word is original.
The best way to quickly boost your Search Engine Rankings is to get backlinks from other websites. P2W2 can help your website improve search engine ranking by page optimisation and boost incoming links.
Visit Easy Directory Submissions for all of your Link Building Service needs.
Tags: backlinks, blog comments, inbound links, link builder, Link Building, link building program, link building tips, link popularity, Page Rank, search engine, Search Engine Optimization, search engine ranking, SEO
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