If you are lucky enough to have someone else writing constant content for your internet site, that is good for you and your brain. If you are like the rest of us who write their own web content, and who eventually get stumped on what to write about, you will want to read on. We have created a list of things that you should include, as well as what you will not want to include, when you are having a brain freezer for writing your content and coming up with fresh and new ideas.
Announce any new product or special offer. List the reasons your clients do business with you: this should provide a very long list of blog entries. Every single selling point about your company will make at least one article. Why small business is better, a price comparison (even why it is not worth it to go cheap), describe a new higher quality source you found for your product/service, or the reasons your products/service are higher quality (imported or made in USA, you buy in bulk and pass the savings on), all your work is done in house and not outsourced, and on and on.
Create employee profiles as well as detailed reviews of products. provide buying guides or provider lists for your products. Share personal stories with everyone, as well as customer testimonies. Create an FAQ list that answers questions individually.
News news news: any single news item that in any way relates to your industry: summarize it and share how it affects you, or your opinion. Company news: this covers more than you think on the surface. Anniversary, added a staffer, moved offices, got a new copier (ok I\’m exaggerating there), but trivial is fine. Other ideas: Any charitable contributions or activities you or your staff are involved in, received an award, new strategy, new behind the scenes software or improved efficiency, speaking at ANY event, conduct a survey and announce results, attending a seminar or further education of staff, new significant clients.
Things to avoid, products to avoid, the negative spin on What Not to Do. Recommendations of companies you do business with: your web designer, your cellphone service. Look at your competitors. It is allowed and will spark your mind for ideas. also look at related sites that are not competitors but complementary. Make lists. Make Top Fives. Top Five mistakes you see. Top Five Sellers and why. Top Five trends.
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