The no-follow link is used to give directions to search engines in order to exclude hyperlinks influencing the ranking of search engines index. It helps in reducing the spam in the search engines results.
This concept was designed by Google in 2005 in order to remove the spam that can possibly get through to the search results while searching with keywords in the search engines. This do not block the web content but avoid the data to be indexed by search engines.
A links intended page rank will not be affected nor would its content be blocked by hyperlinks that include the rel=?nofollow? attribute. Though the no follow attribute was designed and copyrighted by Google, its value is being used by several others including, Bing, Yahoo, and Windows Live Search.
The search engines are not following the link; they are supposed to only not index the link in their search engine databases. The link is still able to be clicked and the page will load, no content will be blocked it is just meant to reduce the indexing and spam that comes across in search results. Google for example, states that the no follow link is taken literally and the link will not be followed at all but in information done for SEO purposes it shows some conflict to this. It shows that Google does follow the link but doesn?t index it to the linked page. Yahoo will follow the link but doesn?t include it in any of its ranking calculations, while MSN Search treats the no follow link as not counting it or following it. Every search engine will have their own difference as to what they believe the no follow link should mean.
Major Weblogs as a routine of submitting links with no follow attribute. There will not be any options to change it as well. Some programs though gives trusted users the options to change. And others may allow the writer to submit the way they write it and later remove the unwanted links to be manually removed.
Web owners are protected from unwanted content being on their site by no follow links. Blogs or forums are added to sites in attempts to generate new material to their site and to help boost the overall rating of the site. No follow links permits bloggers to post links but prevents these links from affecting the page. This is a great tool as a page may drastically plummet in its ranking if negative or offensive links are added.
Google has began using the no follow links as a machine readable revelation for paid links and therefore keeping them from gaining any credibility in the search engines results. The web owners are still debating over whether or hurting them as many pages are paying for links to be traded on their site in hopes of raising their page rank. The no follow link has been contradicted many times over where SEO is concerned and it depends on the web owner as to if they allow them on the site or not.
Justin Harrison is an internationally recognised Internet Marketing expert who provides world class SEO Services to website owners. For more information visit: http://www.seorankings.co.za
Visit Easy Directory Submissions for all of your Link Building Service needs.