If you have spent any time on the computer, have looked into making money online or have a website you have certainly heard the term SEO. What is it? Why is it such a big deal? SEO stands for Search Engine Optimization and is crucial in the internet marketing world.
Keywords Choose some keywords that you want to rank high for. The best way to find out the most searched keywords is the Google AdWords Keyword Tool. Then choose one or two of the keywords for each page and make sure these keywords are used in the page title and the h1,h2 and h3 headings and throughout the page content. Don’t overcrowded the page with too high a keyword density and there is no need to start counting the number of keywords in your content just have them wherever it makes sense.
The meat behind SEO is called keywords. Keywords are the terms or phrases you use to describe your product or service, but they must also be words that the average internet user would use to search for your product or service. Many people make the mistake of being too vague when choosing keywords. For example if you are selling Guitar Strings you wouldn’t want to use simply the word Guitar as your keyword. You would want to get specific and use Guitar Strings as your keyword phrase.
Incoming links Search engine optimization is now a popularity contest because Google have changed their algarythem(the way they search and rank web pages). They changed this because people were abusing their search engine by packing their websites with keywords or doing link swaps(linking to another person’s website and them linking back). Although these are perfectly legal they weren’t bringing up the best results for searchers. So now the most important part of SEO is imbound links from other related and well ranked websites. So how do you get these links when it seems they are out of your control. One way is to write articles about topics in your site and publish them to relevant websites or article publishing sites. Make sure to link back to your website in these articles these links should also contain keywords. Another way is to join some social networking sites like Facebook, Twitter etc and link back to your site, you can also ask your friends on these sites to link to you. Of course the most effective way to gain links is to write great content people will want to recommend but make sure to get these people to link to using keywords. This is key in helping the search engines rank you higher. For example if you search click here in Google, Adobe will come up number one this is because so many people link to Adobe with click here. The best way to get people to link to you using keywords is to ask them in your content or to provide links for them although this will require some coding skills.
Further analysis of your web site score will break down the specific area of statistics that you should focus more of your energy on. In other words should you “pass, punt, or run.” A good example may be comparing the amount of traffic versus the geographic location from which your traffic comes. Your traffic may be telling you that you are strong, but what good does that do you if most of your traffic comes from the east coast when you need it to come from the west?
On the other hand if your keyword is guitar strings and your site is all about specific types and styles and makes and strengths of guitar strings the search engines will rank you much higher. Consistency and using keywords that apply to your idea are key! SEO can make or break your site, use it wisely!
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I should also point out that once you start with the general information and make your way down to something more specific that is what we call a Niche.