Search Engine Optimization, or SEO, is a word that every website owner should be familiar with. SEO means that you have designed and written your website so that it shows up very high in the search engine rankings for searches using the major engines like Yahoo and Google. Backlinks are of enormous importance in the ranking of your website. Backlinks are links from other sites to yours. While links that are “swapped” carry some weight in search engine rankings, one way backlinks from other sites to yours carry more weight.
While there are services that will sell your links, and sites that allow you to swap large numbers of links with other users, these can be seriously detrimental to your search engine rankings. Major search engines are aware of this practice, and when they’re able to ferret it out, they penalize sites for doing it. It’s far better to get a dozen one way backlinks over the course of a month than to purchase 1,000 paid links or make a quick 100 link trade. Fortunately there are many things you can do to organically develop backlinks to your site that will boost your search engine rankings significantly. Here are seven great ways to get high quality one way backlinks to your website.
1. Write and Market Articles. Whatever your website is about, you can write articles about your topic that other people will find helpful. Then you can use these articles at article sites where people are looking for information. This can generate traffic to your website at no cost to your advertising budget.
There are online sites that specialize in offering these kinds of informative articles. Ezinearticles.com, eHow.com, and goarticles.com are just three of these sites. You can put your article on these sites where people will find it easily, along with a resource box telling a bit about you and your business and usually include at least one link back to your business website. Some places even let you include links in your article text.
2. Showcase Videos Online. You can create your own videos that will create interest or attract attention to generate one-way backlinks to your website, as well. You can tell people about your videos and where they should go to view them in your blog, emails, a newsletter, or even on forums about the topic involved. Of course, you definitely don’t want to spam anyone! So be sure you are following all the rules for any other forums or sites you may want to post to before you include a link to your site.
You can also tell lots and lots of people about your new videos by announcing it on Twitter. This is a brief (140 character maximum) blurb announcement service many people love. It’s short, sweet, and easy-and this could generate lots of video viewers and one-way backlinks for your site if you can get a buzz started about your videos.
3. Social Bookmarking. You can encourage backlinks with Social Bookmarking sites like Digg.com, del.icio.us, and stumbleupon.com. With sites like these, you can submit a link to your website, and people visiting the site will see it when they look for new information related to your website. Not only can they easily visit and watch your video, they can “second” your submission by vouching for it as having good content. The more people who see and like your content, the more prominent the link to your video will become, and the more high quality backlinks you’ll earn.
4. Use Squidoo Lens. Similar to the article sites listed above, Squidoo publishes content you submit. However, in this case the content is called “lenses” and includes video, pictures, and text. You use a multimedia approach to share information and garner readers. You can create lenses about many topics-such as your business or specific products. These lenses will help generate backlinks and traffic to your website.
5. Create Your Own Hubpages. Like Squidoo, Hubpages lets you create pages containing content to include text, pictures, video, and links. It’s easy to do. Just create your own account and get started. You can create lots and lots of Hubpages for different specific topics to get more traffic coming to your website and generate new quality backlinks, as well.
6. Directory Submission. Directory submission is an adjunct to search engine submission. Instead of just submitting your website to search engines, you should submit it to search engines and directories. Directory submission is different because editors review submissions for quality before accepting it into the directory. These editors have so many sites submitted to them that they can be selective about them. The main thing you should keep in mind when submitting your site to a directory is to follow that directory’s instructions exactly. If you don’t, you’re automatically out of the running, even if your site is brilliant. You must also submit it to the proper category and subcategory if applicable. Next to following submission instructions, this is the most important thing to remember with directory submissions.
7. Get Involved With Social Media Sites. If you don’t already have an account or a business page on the social media sites that are all the rage these days-like MySpace, Twitter, Facebook, and DeviantArt, you definitely need to set one up. Don’t start so many that you can’t keep up with them, though. Maintaining an active involvement on these pages and current content is key to achieving success and garnering backlinks from “fans” of your pages here. Also, be sure to keep your pages and comments professional. Your image is on the line here.
These seven tips for generating one way backlinks, implemented consistently, will help your site gain many valuable one way backlinks. The more genuine backlinks your site has, the higher it will rise in search engine results. And that is the best way to drive traffic to your site and help your business grow.
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